Beyond Traditional Boundaries: The New Era of Real World Asset (RWA) Tokenization
Landshare Team
The world is moving fast and every now and then we see disruption in traditional industries by emerging technologies. Blockchain is undoubtedly a state-of-the-art technology which is changing the landscape across the industries. It keeps changing the fundamental operations and bringing better and efficient solutions. Tokenization of Real World Assets (RWAs) is possible due to blockchain technology and is on the way to becoming a trillion dollar industry.
The RWAs could include a wide range of assets from the tangible financial or traditional physical world including real estate, commodities, artifacts, or even the digital tokens, the list goes on for real world assets. Although we are witnessing that the tokenization sector is on boom and spreading across different sectors, it is making a notable difference in real estate. A significant number of projects have surfaced in recent years that focus on tokenization of the real estate sector.
Industry experts have recognized tokenization as an enterprise blockchain solution with huge potential in the future. Co-founder of crypto exchange Coinbase Fred Ehsram quotes that “Everything will be tokenized and connected by a blockchain one day.”
Tokenization of RWA
Tokenization is a process of representing the value of real world assets on blockchain. When an asset is represented as a digital token that can be exchanged and kept on a blockchain, this process is known as tokenization. We do not need middlemen, while secure and transparent record-keeping is made possible by distributed ledger technology, or blockchain.
Real World Assets (RWAs) includes tangible assets such as real estate properties and art pieces, financial instruments such as commodities, bonds, and equities and intangible assets intellectual property, data and identity.
Data suggests that RWA tokenization emerged as a fast-paced segment across the DeFi space. According to DefiLlama, in December 2023, the RWA tokenization was sitting on total value locked (TVL) of around $5 Billion.
Increased liquidity, fractional ownership, and easier transferability are just a few advantages that blockchain-based tokenization offers over conventional asset ownership and trade. Tokenized assets can be exchanged anywhere in the world, at any time, and without middlemen, which lowers expenses and expands the pool of possible investments.
Process of RWA Tokenization
Though tokenization is a typical procedure with technological aspects, still here we try to give a simple explanation. The tokenization process begins with determining the best method to digitize the chosen asset, which varies based on the asset's nature, such as a money market fund versus a carbon credit, and its classification as either a security or a commodity under relevant laws.
Next, if the asset has a tangible form, it is secured in a mutually agreed-upon location. Following this, a token representing the asset is created on a blockchain, with necessary compliance measures in place. This digital asset is then ready for distribution, requiring investors to use a digital wallet for storage and possibly trade on a secondary market with less stringent regulations.
Post-distribution, the asset undergoes continuous management, including compliance with legal and financial reporting, to ensure its integrity and value are maintained.
Benefits RWA Tokenization Brings To The Table
RWA Tokenization is taking the world by storm and there are a number of reasons behind it in the form of benefits and offerings. It solves many inherent issues across the sectors along with bringing new age solutions. The solutions not only saves cost and efforts but end up making the traditional procedure more efficient and easy. Let’s talk about the advantages of RWA tokenization in depth.
Accelerated Settlements Through Constant Availability: Traditional financial settlements typically take up to few business days to complete, allowing time for all parties to prepare necessary documents and funds. Tokenization enables immediate settlements, offering potential savings, especially in environments with high interest rates, by facilitating round-the-clock transactions.
Reduction in Operational Expenses with Programmable Assets: Tokenization brings significant cost reductions in asset management, particularly for assets that traditionally require extensive manual intervention, like corporate bonds. By integrating functions such as interest computation and payment distributions into a token’s smart contract, these processes become automated, minimizing the need for manual oversight.
Opening Investment Opportunities to a Wider Audience: The efficiency gained from automating complex and labor-intensive processes makes it financially viable to serve a broader range of investors, including those with smaller capital. However, for this democratization to fully materialize, the distribution of tokenized assets must expand substantially.
Boosted Transparency Through Smart Contracts: The deployment of smart contracts, which are self-executing contracts with the terms of the agreement directly written into code, enhances the transparency of transactions. For instance, in the case of tokenized carbon credits, the blockchain can maintain a clear, unchangeable record of the credits' ownership and transactions.
More Flexible and Cost-effective Infrastructure: Leveraging blockchain technology, which is open source by nature, results in a more adaptable and less expensive infrastructure compared to traditional financial systems. This aspect of blockchain facilitates quicker adjustments to meet evolving regulations or operational demands.
Trends and Developments In RWA Industry
The landscape of RWA tokenization, or digitizing tangible assets through blockchain, is at a foundational stage with a promising outlook. As the underlying blockchain technology evolves and legal frameworks become more defined, this area is poised for notable expansion. RWA tokenization issuance is forecasted to reach $4 to $5 trillion by 2030.
Here's a snapshot of emerging trends in the realm of RWA tokenization:
Wider Acceptance: Anticipate a surge in the embrace of this innovation across diverse industries. Companies leveraging this approach stand to gain by making assets more liquid, slashing operational expenses, and widening the pool of potential investors.
Legal Frameworks Gaining Shape: The growth trajectory of RWA tokenization hinges on clear legal guidelines. Authorities are progressively understanding the value of these digital assets and are crafting laws to safeguard investors while promoting creative advancements.
Cross-Platform Exchangeability: The fluid exchange of tokenized assets among various blockchains and platforms is essential for the sector's vitality. Efforts are underway to establish norms and protocols that enable such seamless transfers, aiming to boost market liquidity and effectiveness.
Security Enhancements: With the rise in the value of digital assets, enforcing stringent security protocols is becoming increasingly crucial. Cutting-edge solutions, including decentralized verification and layered authentication measures, are being developed to fortify the safety of these assets.
DeFi Convergence: The intersection of RWA tokenization with the burgeoning sector of DeFi heralds the creation of innovative financial mechanisms. This amalgamation is set to offer unprecedented opportunities for decentralized financial activities, from lending and borrowing to generating passive income.
These evolving dynamics suggest a transformative phase for the tokenization of real assets, promising to redefine the contours of asset management and investment through increased accessibility, security, and market fluidity.
Industries With Growing Interest in Tokenization
There are a number of industries that saw a significant interest in tokenization of assets. The real estate sector has swiftly acknowledged the advantages offered by tokenizing. Transforming tangible real estate into digital tokens enhances trading efficiency and liquidity. This innovation provides investors with fresh opportunities, reduces entry obstacles, and enables partial ownership of premium properties.
In addition to real estate, tokenization is transforming investment in art, collectibles, private equity, commodities, and venture capital. It democratizes access to high-value art and collectibles by allowing fractional ownership through digital tokens, enhancing portfolio diversification.
In private equity, it streamlines capital raising and increases asset liquidity, making it easier for investors to trade shares in private companies. For commodities like gold and oil, tokenization offers a simplified trading mechanism, bypassing the need for physical handling. In venture capital, tokenizing startup equity facilitates capital raising and provides early-stage investors with liquidity, allowing them to realize returns without waiting for traditional exit events.
Avalanche is emerging as a key player in the RWA tokenization space, attracting major banks like JP Morgan, Citi, and Bank of America. These institutions are leveraging Avalanche's technology and Subnets to develop blockchain solutions for tokenizing funds, facilitating forex trades, and exploring broader asset tokenization opportunities.
Chainlink plays a crucial role in the tokenization of real-world assets, offering transparency, cost-effectiveness, and accessibility in financial transactions. Research by K33 highlights Chainlink's LINK as a secure choice for investors interested in RWAs' tokenization. Chainlink's platform enables the enrichment of RWAs with real-world data, secure cross-chain transfers, and connection to off-chain data, making it a key player in this emerging landscape.
Growth Of Real Estate Tokenization And Emerging Players
The real estate sector market is one of the fastest growing industries worldwide. Statista report states that in 2021, the global real estate market size stood at $585 Trillion. It is expected to be a staggering $729.4 Trillion in 2028 with a CAGR of 3.4%.
Given the sheer size of the industry, tokenization of real estate has a huge potential in the near future. There are several projects already active in the space leading the way for the industry. We at Landshare intend to unlock the vast prospect of real estate for the masses.
Landshare stands out in the real estate tokenization sphere through its innovative and reliable unique selling points. Our ability to successfully sell three properties via the Binance Smart Chain (BSC) highlights our operational proficiency and the market's endorsement of our approach.
The introduction of our Real World Asset (RWA) token, Landshare RWA ($LSRWA), opens up new opportunities for investors aiming for diversification and passive income. This token allows investors to access a selection of properties. Our platform's functionality and transactions are significantly supported by our native utility token, $LAND.
Beyond the fundamental benefits of tokenized real estate, we offer additional perks that enhance its appeal. Holding $LAND enables us to offer investors returns over 12%, while participating in $LAND-$BNB LP stake can yield rewards as high as 66%. Landshare's commitment to innovation, security, and profitability continues to propel us forward in the tokenized real estate market.
Real estate tokenization transforms property investment and management through several key benefits:
Enhanced Liquidity: Tokenizing real estate allows for the fractional buying and selling of property interests, significantly increasing market liquidity. This process enables smaller investments and makes it easier for owners to sell parts of their assets quickly, offering flexibility previously unseen in the traditional real estate market.
Accessible Fractional Ownership and Diverse Portfolio Opportunities: Democratization of real estate investment becomes possible by lowering entry barriers and enabling portfolio diversification across various properties and locations, thus reducing risk and potentially enhancing returns for a broader investor base.
Participation in Global Real Estate: Tokenization erases geographical boundaries, enabling global investment in local real estate markets. This not only broadens the investor base but also injects foreign capital into markets, potentially stabilizing property values and encouraging economic diversity.
Efficiency, Transparency and Low Transaction Fees: Tokenization enhances transaction efficiency, reduces costs, and speeds up processes by eliminating traditional bottlenecks and paperwork. It ensures transparency, recording every transaction to minimize fraud risks, thereby building investor trust. Additionally, it cuts down on intermediary fees, making investments more accessible and profitable.
Simplified Asset Management: Digital tokens simplify the management of real estate assets, from leasing to maintenance and sales. This efficiency reduces administrative burdens and costs, potentially increasing the profitability of real estate investments.
These advancements collectively represent a significant shift in how real estate is viewed, traded, and managed, offering unprecedented opportunities for investors and transforming the real estate landscape into a more inclusive, efficient, and secure market.
Closing Thoughts
The tokenization of Real World Assets (RWAs) represents a groundbreaking shift in how we view and manage assets across various industries. With its roots deeply entrenched in blockchain technology, tokenization is paving the way for a more efficient, transparent, and accessible market. The real estate sector, in particular, has seen a remarkable transformation through tokenization, offering benefits like increased liquidity, fractional ownership, and global participation. As we look towards the future, the potential for tokenization extends far beyond real estate, touching every corner of the investment world from art and commodities to intellectual property.
Landshare's initiative in real estate tokenization exemplifies the practical application and immense potential of this innovation, demonstrating how traditional barriers can be dismantled to unlock new investment opportunities. With the global real estate market poised for significant growth, the role of tokenization will undoubtedly expand, bringing with it a host of advancements in how we buy, sell, and manage assets. As industry leaders and pioneers continue to explore and invest in tokenization, the landscape of asset management is set for a revolution, making investment more democratic, secure, and efficient for all.
Global Investors to Access $337T Real Estate Market Through US-based Crypto Projects
Landshare Team
With Bitcoin dropping by more than 12% in the past seven days and Ethereum by 24% in the past month, investors are seeking alternatives in these unstable market conditions. To diversify their portfolios with less volatile bets, global investors are targeting the $337T real estate market.
The real estate market is known for its entry barriers due to the heavy capital investment required. However, several US-based crypto projects are changing this through real estate tokenization.
One project leading this revolution is Landshare. So, let’s see what’s driving this change and why tokenized real-world assets (RWAs) are seen as the next big thing in the investment circuit right now.
Real Estate Tokenization Industry to Reach $19.4 Billion by 2033
Traditional real estate investing has mostly been a playground for the ultra-wealthy and institutional players. A single property often requires six-figure minimums, while cross-border deals involve high legal complexity.
RWA tokens change the game. By fractionalizing property ownership, blockchain helps investors buy shares for as little as $1. This shift mirrors the stock market’s evolution from exclusive trading floors to smartphone apps. But, of course, decentralization plays a huge role here.
Moreover, regulatory clarity under frameworks and the SEC’s maturing stance on security tokens provide a stable foundation. Meanwhile, institutional giants like JPMorgan and BlackRock have begun experimenting with tokenized assets. This too brings in confidence in the model for retail investors.
How U.S. Crypto Projects Are Leading the RWA Change?
While global platforms have made healthy progress in their tokenization efforts, American crypto projects like Landshare hold distinct advantages:
Institutional Trust: U.S. legal structures attract risk-averse capital.
Tech Infrastructure: Strong DeFi platforms (e.g., Chainlink, Aave) allow for smooth asset management.
Liquidity: Selling real estate in the US can be challenging because of the legal complexity. However, trading RWA tokens is quite simple and provides almost instant liquidity to the investors.
Why Landshare Stands Out as a Top RWA Contender?
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Real Utility Over Hype: Investors actively seek value-adding projects rather than hype machines. Landshare, with its tokenization utility, is a strong contender for long-term gains in this digital economy. Unlike speculative RWA projects, Landshare’s security tokens represent legal stakes in U.S. properties. Investors also earn passive income from rent.
Scarcity & Burns: With 5.34 million tokens (all circulating) and a burn mechanism on every RWA purchase, LAND is inherently deflationary in nature. In contrast, many competitors have no supply cap or burning mechanisms.
Real Properties Tokenized: Landshare has already sold 4 U.S. homes via BNB Smart Chain, with deeds tied to RWA Tokens. This shows its focus on actually profiting from real estate deals, unlike competitors relying primarily on hype for price growth.
Revenue Model: Rental income and appreciation distributed to investors; with annual returns exceeding 8.7%.
BNB Chain Advantage: Ethereum’s gas fees make micro-investments impractical. Landshare’s BNB Chain base allows for fractional ownership and targets retail demand.
Undervalued Entry: At a $3.11 Million market cap, Landshare offers higher growth chances than other overvalued RWA competitors despite similar revenue streams.
SAFU Investment: Structured under U.S. regulatory guidelines, Landshare has given special importance to compliance and security.
Moreover, LAND has delivered consistent ROI through property appreciation and rental distributions. This undervalued status highlights a perfect opportunity for investors looking for projects with high potential.
Conclusion
So, the road ahead is clear: tokenization will absorb a growing share of the $337T real estate market. For investors, these benefits offer balance and profitability:
Diversification: Allocate fractions of capital across global markets.
Liquidity: Trade property shares 24/7 on secondary markets.
Transparency: Blockchain’s immutable ledger reduces fraud risk.
For U.S. projects, the challenge lies in scaling while maintaining compliance. This gap too has been filled by Landshare. With plans to expand its property portfolio, this RWA token allows users to invest in the real estate industry at low costs and earn high long-term gains.
Landshare's Loan Protocol: Access Liquidity Without Selling Your Tokens
Landshare Team
At Landshare, we aim to make real estate investment accessible to everyone. By tokenizing real estate assets, we allow users to invest in prime properties worldwide without the massive upfront cost.
We’ve brought out our latest update: the Loan Protocol. Through this, token holders can access liquidity without selling their assets by using Landshare Tokens (LAND) or Real World Asset Tokens (LSRWA) as collateral.
This creates a mutually beneficial scenario for both borrowers and lenders. Borrowers gain the cash flow they need, while lenders earn consistent returns through interest. How does this work? Let’s discuss
The Promise of Loan Protocol
If you’re holding LAND or LSRWA tokens, why let them sit idle when you can borrow USDC and put your assets to work?
With the Landshare Loan Protocol, you don’t need to sell your valuable tokens to access liquidity. Instead, you can use them as collateral and get the funds you need while retaining ownership of your assets. Whether you want to cover personal expenses, make new investments, or take advantage of other opportunities by borrowing USDC through Landshare, you can maximize tokens' potential without parting with them.
As a lender, the protocol helps you earn 10% APY by contributing USDC.
How does it work?
The Landshare Loan Protocol has two distinct pools: one for LSRWA tokens and another for LAND tokens. Each of these pools has a set maturity date, the deadline by which loans must be repaid. If the loan isn’t repaid by this date, the collateral used by the borrower will be liquidated, meaning it will be sold to recover the loan amount.
The completion percentage displayed for each pool shows how much time has passed in the loan term. For example, if the completion percentage is 50%, half the term is completed, and the same amount of time remains before the maturity date.
Once the loan term ends and the maturity date is reached, lenders will get their USDC back along with the interest earned during the loan period. This interest comes from the borrower’s repayment and is set at 10% APY. This means borrowers pay 10% in interest, and lenders earn 10% on their funds. As a lender, your USDC is secured by the collateral the borrower has provided—either LAND or LSRWA tokens. This makes the system secure for lenders since their funds are protected.
The protocol uses over-collateralization to reduce the risk for lenders. This means that borrowers must provide more collateral than the value of the loan they’re taking.
For example, in the LSRWA pool, a borrower can only withdraw up to 50% of the value of their collateral. So if someone deposits $100 worth of LSRWA, they can only borrow 50 USDC. This extra collateral helps to protect lenders because the loan is backed by more than the borrowed amount, lowering the chances of a loss in case the borrower defaults.
If a loan is not repaid by the maturity date, the collateral (either LSRWA or LAND) will be sold to pay back the loan amount, including any interest. A 10% liquidation fee is also levied.
After the liquidation, if there is any remaining balance from the sale of the collateral, the borrower can claim it. This process ensures that lenders are compensated even if a borrower fails to repay the loan.
How to borrow USDC using LSRWA and LAND
The process of borrowing USDC by pawning your LSRWA and LAND tokens is straightforward. Let’s walk through it:
- As discussed, there are two pools for each of the tokens: LSRWA and LAND. Press the Borrow button of the pool against which you want to borrow USDC.
- Next, a pop-up will appear on your screen. Enter the amount of USDC you wish to borrow. Once you do that, the collateral amount will be displayed immediately.
- Now, simply press the Borrow button and approve the transaction in your wallet. You will be able to see the borrowed USDC in your wallet.
How to lend USDC using LSRWA and LAND
You can lend your stablecoins through this protocol and earn 10% APY. The process is simple. Let’s look at it:
- This time, press the Supply button.
- Next, a pop-up will appear on the screen. Enter the amount you can supply and hit the " Supply" button.
Enhanced Capital Efficiency with $LSRWA
We’re rolling out a new borrowing strategy that unlocks triple the earning potential for our users. You’ll be able to borrow against staked LSRWA-USDT LP Tokens, allowing you to stack rewards from three sources at once:
- LSRWA appreciation
- LSRWA-USDT LP staking rewards
- Gains from borrowed USDC
But wait, there’s more! 👀
If you buy $LSRWA via the DS Dashboard, you’ll earn NFT Credits. These credits can be used to mint NFTs and unlock even more rewards, taking your real estate investing to the next level with a touch of DeFi magic!
How the new borrowing strategy will work:
1. Create LP Tokens: Pair USDT and LSRWA on DS Swap to generate LSRWA-USDT LP Tokens.
2. Wrap and Stake: Deposit LP Tokens into a wrapped contract to keep earning LAND yields.
3. Borrow USDC: Use your wrapped LP Tokens as collateral and unlock USDC via our Loan Protocol.
💡 Why is this exciting? This strategy supercharges your capital efficiency, letting you grow your portfolio without missing out on staking rewards or token gains.
Final Note
Borrowing through the Landshare Loan Protocol offers more than just quick access to cash—it’s an opportunity to make your tokenized assets work for you. You don’t have to choose between selling your tokens and staying liquid.
With a fixed maturity date and competitive interest rates, this system allows you to borrow responsibly while keeping your tokens safe.
Take advantage of the liquidity your assets can provide through the Landshare Loan Protocol.
Landshare 2025 Roadmap: New Features, Core Priorities & Team Insights
Landshare Team
Hello Landshare community!
As we move into yet another new year, we’d like to express our gratitude for each and every LAND holder, LSRWA investor, and community member who has shared their time and energy with us. 2024 was marked with several major milestones, and you can check out our annual recap here.
With last year officially behind us, it’s time to put out the team’s vision for the next 12 months of Landshare. In this roadmap, we will cover the specific deliverables you can expect to see this year, the ongoing developments that will occur throughout the year, and the core priorities that drive our decision-making process.
Without further ado, let’s dive in!
💡 A Shared Vision for the Future
Landshare has grown into something far greater than what we initially envisioned. What started as a concept for tokenized real estate has blossomed into a robust ecosystem featuring tools and features like staking, NFTs, liquidity pools, a loan protocol, and a secondary market.
In 2025, our focus shifts to unlocking the full potential of these offerings. This year will be about refinement, outreach, and adoption. We’ll prioritize showcasing our features to a broader audience through compelling content, strategic partnerships, offline events, and expanded advertising efforts.
Our goal is simple: to make Landshare a recognized leader in tokenization and to bring the benefits of our ecosystem to the masses. Your support continues to fuel this journey, and together, we can achieve even greater milestones.
TL;DR: The 2025 Roadmap
For those short on time, we’ve summarized the roadmap here, starting with our Core Priorities followed by the specific features and developments you can expect throughout the year.
- User Experience and Product Polish: Taking a full audit of Landshare’s user experience, including UI changes, quality of life updates, bug fixes and implementing user feedback to improve existing features.
- Simplified Onboarding: Making it easier for new users to join and engage with Landshare’s ecosystem.
- Expanded Marketing: Strengthening our presence through YouTube, Web2 ads, and participation in industry events.
- Property Expansion & Diversification: Adding more real estate options, including single family rentals, short-term rentals (Airbnb), and multi-unit properties, to provide broader investment opportunities.
🔑 Key 2025 Deliverables
- Landshare Referral Program: Refer new users to Landshare and earn USDC Rewards. Compete on the leaderboard for the most referrals to earn bonuses.
- Tokenization Hub (3rd Party Tokenization): Offers tokenization-ready templates for property owners to simplify onboarding new properties to the Landshare Ecosystem. Learn more
- LSRWA Express: A simplified investment option allowing users to deposit stablecoins and earn stablecoin yield from real world assets.
- LSRWA Liquidity Expansion: Introducing improved liquidity solutions for large LSRWA holders to reduce price impact, alongside enhanced liquidity pools.
- Plume Network Deployment: Buy LSRWA on Plume Network using the pUSD stablecoin.
- New Borrowing Strategies: New ways to maximize earning potential by staking LSRWA-USDT LP tokens to earn from multiple sources simultaneously.
- NFT Ecosystem Refresh: Improving NFT usability with UX enhancements, bug fixes, new NFT releases, and a revamped Marketplace 2.0.
- Focus Group: A dedicated Telegram group exclusively for large LAND and LSRWA investors, providing them with a direct channel to communicate with the team and access exclusive perks such as sneak peeks, early access to features, and other insights.
🎯 Ongoing Priorities
In addition to the key deliverables, here are the continuous efforts we’ll focus on throughout 2025:
- Expanding the property portfolio with more diverse options, including Airbnbs and multi-unit buildings.
- Exploring cross-chain opportunities to extend Landshare’s reach.
- Making consistent UI/UX upgrades to enhance the platform.
- Continuing YouTube and Web2 marketing initiatives.
- Additional CEX listings.
Now that you know what to expect this year, let’s dive a little bit deeper into the new features and changes coming to Landshare in 2025.
⏩ LSRWA Express
We recognize that there are different types of users in the Web3 world — some are highly sophisticated, constantly seeking new ways to squeeze out additional yields. Others are passive, laid-back participants with less experience on the blockchain. Our vision is an ecosystem that accommodates both types of investors. For this reason, in line with our goal to make Landshare more accessible, we’re introducing LSRWA Express.
With LSRWA Express, qualified investors can earn real returns from real assets by simply depositing stablecoins in the Landshare platform. Behind the scenes, the stablecoins are used to purchase, hold, and redeem LSRWA Tokens, much like the capabilities our users already enjoy. On the front end, investors will enjoy a seamless investment where their gains are expressed in terms of USD. Here’s how it works:
- Complete KYC: Users will need to complete KYC in order to access LSRWA Express. Using Swipelux ZeroID, this process can be completed in a few moments.
- Deposit Stablecoins: Users can then deposit and lock stablecoins for a specific period of time.
- LSRWA Acquisition: The deposit contract will use the stablecoins to acquire LSRWA Tokens on behalf of the user.
- Yield Generation: LSRWA are auto-redeemed for USDC each month on behalf of all LSRWA Express users. Gains are reflected to the user and harvestable as USDC immediately.
- Withdrawal: When the lockup period has passed, users can withdraw their principle in the form of stablecoins or choose to continue staking.
With LSRWA Express, you can earn stablecoin yield without having to navigate the complexities of the ecosystem. Meanwhile, our existing users can continue to benefit from the robust feature set that Landshare has to offer.
💸 Maximize LSRWA yields with new borrowing strategies
In 2024, we launched our Loan Protocol, introducing the ability to borrow USDC against LAND or LSRWA Tokens. In 2025 we’re taking the next step and allowing users to borrow against staked LSRWA-USDT LP Tokens. With this capability, you’ll be able to earn yield from three different sources at once: LSRWA appreciation, LSRWA-USDT LP staking rewards, and gains from borrowed USDC.
Here’s how it works:
- Create LSRWA-USDT LP Tokens: This is the same process as it stands now — visit DS Swap and add USDT and LSRWA to the pool.
- Wrap LSRWA-USDT LP Tokens: Rather than staking LSRWA-USDT directly, you will deposit them into a wrapped LSRWA-USDT LP Token. The tokens deposited into the wrapped contract will then be deposited into the vault, still earning a LAND yield.
- Borrow USDC: Finally, with wrapped LSRWA-USDT Tokens in hand, visit the Landshare Loan protocol and borrow USDC.
Marketing Strategy
As highlighted earlier, one of our primary focuses for 2025 is bringing Landshare’s innovative features to a wider audience. Unlocking the full potential of our ecosystem requires not only building great products but also effectively communicating their value. To achieve this, we have developed a two-pronged marketing strategy targeting both traditional property owners and the crypto community.
🏢 B2B Marketing
Our business-to-business (B2B) efforts are designed to increase awareness of tokenization in traditional sectors and attract property owners to the Landshare ecosystem. Key strategies include:
- Animated Explainer Videos
- Targeted YouTube Ads
- YouTube Influencers
- Google Ads Campaigns
- Facebook & Reddit Ads
- Educational Content
👥 B2C Marketing
Our business-to-consumer (B2C) strategies aim to unlock the potential of the Landshare ecosystem within the crypto community. These efforts include:
- Co-Marketing Initiatives
- Twitter Spaces Participation
- YouTube & Twitter KOLs Outreach
- Ongoing Short-Term Events
- Crypto-Focused Podcasts
- Community-Led Growth
With this multi-faceted approach, we aim to bridge the gap between traditional property owners and the blockchain space while expanding our footprint in the crypto community. 2025 will be a year of bold outreach, creative campaigns, and consistent effort to bring our product to the masses.
🏘️ Property Expansion
Landshare’s Tokenization Hub represents a groundbreaking step forward in making real estate tokenization more accessible to property owners and investors alike. Designed as a comprehensive on-chain solution, it simplifies the process of bringing new properties into the Landshare ecosystem, offering property owners tools and templates to tokenize their assets seamlessly. If you’re unfamiliar with the Tokenization Hub, check out our feature preview here.
The Tokenization Hub will provide solutions for property owners, adding a new audience to the ecosystem. But what benefits can our existing users expect? In addition to new single-family rentals via our Roofstock + Forumpay collaboration, we’re opening the door to properties like Airbnbs, short-term rentals, and multi-unit complexes and improving the efficiency of our property pipeline. In doing so, we aim to grow and diversify our property selection to cater to different investor preferences.
This expanded property portfolio not only benefits investors but also strengthens the overall ecosystem. More properties mean more transaction activity, increased token utility, and greater exposure for Landshare as a pioneer in real estate tokenization.
🏦 Improving liquidity options for LSRWA
Since the inception of Landshare, we’ve sought to make real estate a truly liquid asset. In 2024, we successfully listed LSRWA Token on DS Swap and created a LSRWA-USDT LP Staking pool, enabling LSRWA holders to trade their tokens anytime. As a result of these efforts, we are proud to say that LSRWA is among the first security tokens with a secondary market, allowing investors to trade their RWA-backed tokens 24/7/365. Recently, our DS Swap pool hit the $350k mark, a testament to the support of our community and liquidity providers.
Despite these successes, we feel there is still room for improvment with regard to LSRWA liquidity — particularly for larger holders. In 2025, we’ll be implementing the following liquidity solutions:
- OTC Sales: Offering the ability to conditionally sell larger LSRWA sums at a moderately discounted price, instilling confidence in larger buyers.
- Rental Income Buybacks: Proposing the use of a portion of rental income to buy back LSRWA on DS Swap and add liquidity, increasing price, reducing LSRWA supply and increasing liquidity. This change would require a vote of LSRWA holders.
- DS Swap adjustments: Using primary sale funds to buy back and burn tokens on DS Swap when the price dips below NAV, generating a small profit for LSRWA holders and ensuring tokens can be sold on DS Swap for a reasonable price.
🔃 NFT Refresh
The NFT ecosystem has been a core pillar of Landshare, driving users toward RWA adoption for over 2 years. In 2025, we’ll be giving the NFT ecosystem a refresh designed to improve user experience and functionality. Some of the updates you can expect include:
- UX enhancements: Simplified navigation and bug fixes to improve the day-to-day experience of users.
- Easy onboarding: Improved clarity for how the ecosystem works and how to get started.
- Marketplace 2.0: A major overhaul to the NFT marketplace UI, plus added functionality like the ability to list premium upgrade NFTs.
- New NFTs: New properties means new NFTs — each successful property offering on the Tokenization Hub will create a produce a brand new NFT.
Conclusion
Landshare’s foundation is stronger than ever, built on years of hard work, innovation, and the unwavering support of our community. Thank you for believing in Landshare and for being an integral part of this journey. Your feedback, enthusiasm, and commitment inspire us to push boundaries and aim higher every single day.
Stay tuned for the exciting developments ahead, and let’s continue building something extraordinary together!
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